About Me
I’ve dedicated my life to food and travel. For over a decade, I worked in restaurants, gaining firsthand experience in kitchens and front-of-house operations, and learning about the transformative power of meals in bringing people together. Then, I spent two decades running an online food business with my parents, connecting home cooks with gourmet ingredients from around the globe. These years enriched my culinary knowledge and taught me how food serves as a powerful narrative of a place.
Today, I bring this perspective to my work as a travel advisor, food enthusiast, and writer. I design journeys that transcend the conventional guidebook, focusing on cultural immersion, meaningful connections, and culinary experiences. Whether it’s uncovering hidden gems in local markets, savoring a Michelin-starred dining experience, or participating in hands-on cooking classes, I firmly believe that food is the most captivating gateway to discovery.
When I’m not embarking on new adventures, you’ll find me in my kitchen, experimenting with dishes I’ve tasted abroad, or at my desk, crafting articles about the intersection of culture and cuisine for my website and Substack. Through both platforms, I share inspiration with food enthusiasts seeking travel experiences that linger long after the suitcase is unpacked.
If you resonate with these aspirations, you’ve come to the right place.
If you dream of your next adventure, accompanied by delectable meals, and thrive on exploring destinations through their kitchens, markets, and tables, then you’ve found the perfect travel advisor. Whether you seek a seamless planning process, with insider perks and every delectable detail meticulously crafted, or a travel companion who shares your passion for culinary exploration, I’m here to guide you on a journey that will leave you with unforgettable memories.
Let’s embark on this extraordinary adventure together, savoring each bite, sharing each story, and creating unforgettable trips, one culinary delight at a time.
Work With Me
Bringing Food & Travel Stories to Life — and Now, Bringing You Into the Story Too
With 20+ years in online marketing, a strong culinary background, and deep expertise in cultural travel, I do more than create content — I design experiences.
Whether you’re a brand, restaurant, tourism board, or a traveler ready to go, here’s how we can work together:
✅ Sponsored Content & Brand Partnerships
Authentic blog features, curated social campaigns, and storytelling that connects with engaged, culture-driven audiences.
✅ Food & Travel Writing
From destination deep-dives to restaurant features and hotel spotlights — I deliver editorial that informs, inspires, and converts.
✅ Travel Advising & Custom Trip Planning
As a certified travel advisor through Fora, I plan seamless, food-forward itineraries — whether you’re booking a single stay or dreaming of a multi-stop, culture-rich experience. It’s like having a travel concierge who speaks fluent “food.”
✅ Online Strategy & Consulting
Helping brands in food, travel, and hospitality grow smarter — with a focus on audience, storytelling, and ROI.
✅ Press Trips & Destination Marketing
Immersive storytelling that turns unforgettable experiences into shareable, search-optimized content across platforms.
Let’s Connect!
Whether you’re looking to collaborate or travel, I’d love to hear your story and work with you.
Joy Schoeph is a food, marketing, and travel expert living in the Midwest.